FMCG Sales CRM for winning at the retail shelf
Beat planning, outlet census, order booking, merchandising audits and distributor management, built for high-frequency FMCG sales.
Performance trend
Pipeline
Focus SKUs
- Masala Oats 500g1,240 units↑ 18%
- Fresh Mint Gel 150g980 units↑ 9%
- Herbal Shampoo 340ml720 units↓ 4%
DealTrako FMCG Sales CRM equips salesmen and merchandisers to cover more outlets, book bigger orders and execute perfect-store standards, while leaders see numeric and weighted distribution in real time.
Why fmcg sales teams outgrow spreadsheets
Outlet coverage gaps
Beats are not followed and outlets are missed.
Beat & outlet planning
Fixed beats with outlet sequences and productivity targets.
Poor shelf execution
Visibility and planogram compliance are not measured.
Retail audits
Photo-based shelf, visibility and planogram audits.
Distributor stock-outs
Fast movers go out of stock at distributors.
Suggested orders
Order suggestions from outlet history and stock.
No outlet-level data
Sales are known only at distributor level.
Outlet-level analytics
Numeric distribution and lines per call by outlet.
Everything your fmcg sales team needs
Beat planning
Weekly beats with outlet sequences.
Outlet census & geo-tagging
Capture new outlets with class and location.
Order booking
Fast SKU ordering with schemes.
Merchandising audits
Shelf share, POSM and planogram photos.
Distributor management
Stock, claims and secondary billing.
Scheme management
Trade and consumer schemes by outlet class.
Van sales
Spot billing and stock for van routes.
Distribution KPIs
ND, WD, lines per call and productivity.
Salesman targets & incentives
Targets with live achievement.
Your fmcg sales workflow, simplified
Map outlets & beats
Census outlets and build beats for each salesman.
Execute the beat
Salesmen visit outlets, audit shelves and book orders.
Fulfil through distributors
Orders flow to distributors for billing and delivery.
Measure distribution
Track ND/WD, productivity and scheme ROI.
Results fmcg sales teams can measure
Typical improvements reported by teams after moving from manual processes to DealTrako. Actual results vary by business.
Higher outlet productivity
Suggested orders and focused beats.
Better shelf compliance
Photo audits every visit.
Fewer stock-outs
Distributor stock visibility.
More lines per call
Focus SKU prompts.
FMCG Sales CRM pricing
Prices in INR, exclusive of GST · Showing pricing for FMCG Sales CRM
Free
For small teams getting started
- Users: Up to 3
- Storage: 500 MB
- Lead & contact management
- Basic task management
- Basic dashboard
- Industry-specific modules
- Deal pipeline
- Mobile access
- Standard reports
Starter
For growing sales teams
- Users: 3 – 25
- Storage: 5 GB
- Lead & contact management
- Basic task management
- Basic dashboard
- Industry-specific modules
- Deal pipeline
- Mobile access
- Standard reports
Professional
For teams that want automation
- Users: 5 – 250
- Storage: 50 GB
- Lead & contact management
- Basic task management
- Basic dashboard
- Industry-specific modules
- Deal pipeline
- Mobile access
- Standard reports
Enterprise
For large and complex organisations
- Users: 50+ (custom)
- Storage: 500 GB+
- Lead & contact management
- Basic task management
- Basic dashboard
- Industry-specific modules
- Deal pipeline
- Mobile access
- Standard reports
View Live Demo
Explore a live FMCG Sales workspace with sample data.
“Beat adherence and retail audits are finally measurable. Our salesmen like how fast order booking is on mobile.”
Related CRM solutions
Compare side by sideStart your FMCG Sales CRM today
Free for up to 3 users. No credit card required.