Field Sales Sample

10 KPIs every field sales manager should track

Visits per day is only the beginning. These ten metrics show whether your field force is productive and where to coach.

DealTrako Editorial Team · · 5 min read

Field sales teams generate a lot of activity. The right KPIs separate busy from productive.

  1. Planned vs actual visits — plan adherence.
  2. Productive call % — visits that produced an order.
  3. Average order value.
  4. Lines per call — breadth of each order.
  5. Time in market — first check-in to last check-out.
  6. Distance per visit — route efficiency.
  7. New customers added.
  8. Collection efficiency.
  9. Target achievement.
  10. Attendance compliance.

DealTrako Field Sales CRM tracks all ten automatically from check-ins and orders.

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